Grey is the New Black, Chanel No. 5

So have you heard? Brad Pitt is the new spokesperson for Chanel No. 5!!??

Chanel’s newly released TV commercial showcases the ‘world’s sexiest man’ explaining in a sexy and sensual voice, (as only Brad can),

I am not one to swoon over Hollywood stars and as I watched this TV commercial it wasn’t Brad I was observing.

Instead what I found interesting was the colour. Chanel has always been known for black. In fact Chanel invented the LBD – little black dress. In the 1950’s Marilyn Monroe ignited the celebrity of Chanel No. 5 when asked in an interview what she wore to bed, she revealed “five drops of Chanel No. 5”.


Since Marilyn Monroe’s endorsement of the fragrance there have been many beautiful and famous women who have been enlisted to represent Chanel No. 5.

In the 1970’s it was Catherine Deneuve who was the face of Chanel No. 5,

In this commercial Ms. Deneuve explains in her soft, sultry French voice,

In 2003 it was Nicole Kidman in a 2 minute commercial.

So often black has figured prominently in Chanel No. 5 advertising but in 2012 with the introduction of the first male as the voice of the fragrance, the sexiest-man-in-the-world Brad Pitt is awash in the colour grey – not black.

Similar to Benjamin Moore’s Nightfall 1596; “this dark, somewhat mysterious shade takes its colour cue from the stars’ dark, impenetrable backdrop”. Defines both the colour and the man!?


4 thoughts on “Grey is the New Black, Chanel No. 5

  1. I wear Chanel and black. It’s hard for blondes to ‘wear’ gray well although I do love it. Have to say though as far as Mr. Pitt goes, I think I prefer him in living colour as in “Legends of the fall!”Always enjoy your postings!Deb Date: Mon, 5 Nov 2012 13:22:45 +0000 To:

  2. I did not care for the ad much, I mean in the initial promo I got confused and thought Chanel is going homme. But I like your observation with the grey, food for thought!

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