I went for a bike ride yesterday along Toronto’s waterfront bike trail.
Absolutely perfect weather and no crowds.
The bike trail was all mine to enjoy; very peaceful. I pedaled along with nary a thought in my head.
Until I was quickly brought back down to earth when I saw a vision of myself posted on a billboard.
I’ve written previously about billboards, (see here) specifically billboards advertising new home developments with images of happy, smiling people living charmed lives but I never imagined I would be one of those people.
But there I was (or at least someone who looked a lot like me) rolling along the bike path, part of a new, vibrant, sustainable neighbourhood pictured in a huge billboard for all to see. I had become that common face, the ‘this could be you’ person, living a life full of opportunities. Charmed.
The billboard was part of the hoarding surrounding the upcoming Bayside Development. The condos are being built directly on Toronto’s inner harbour of Lake Ontario transforming an underutilized, industrial area into an active and diverse mixed-use community and thriving waterfront destination. With great views of the lake and a prime location to downtown Toronto who wouldn’t live a charmed life here.
Fabulous, but am I ready for condo life yet!?
All images via Modmissy